First suit filed against Fenty Corp. for posting other pictures on its Instagram account.
Following the recent news of Virgil Abloh being sued for copyright infringement over posting a photo of Bella Hadid on Instagram, Rihanna‘s FENTY has now reportedly been subject to the same. A photographer has filed a lawsuit against Rihanna’s Fenty brand after it posted a snapshot of supermodel Gigi Hadid.
The problem, according to the New York-based professional photography company? Fenty didn’t have permission to post the picture. The Maison is being sued for using Gigi Hadid‘s photo on its Instagram story without permission or consent.
In the photo, Hadid wore a corset dark denim top from Fenty’s collection that partnered with LVMH Moët Hennessy Louis Vuitton earlier this year. The company shared the picture in its Instagram story. It didn’t take long for Eva’s Photography to spot the photo and sue, claiming that Fenty didn’t have rights and permission to share the picture.
As per The Fashion Law, Eva’s Photography, Inc. filed the lawsuit on 1st October, claiming that “it has at all times been the sole owner of all right, title and interest in and to the photograph.” The complaint also states that the fashion label used the photograph “as a tool to promote its brand” yet did not get “permission or consent to publish the photo” from Eva’s Photography. Considering this, Eva’s Photography is suing for $150,000, claiming that Fenty committed copyright infringement.
Fenty isn’t the only brand that has jump into this problem. Many other brands, including Marc Jacobs, have found themselves in similar situations in the past year after posting paparazzi photos of celebrities wearing their clothes.
Rihanna, Gigi, nor FENTY’s representatives have released any official comments at the moment. It seems like a lot to ask for a photo that was only on Instagram Stories for a single day.
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