It’s time to get serious about your wardrobe!
In the world of fashion, many clothing brands don’t stand the test of time. The world saw the emergence of new trends and new fabrics in the clothing industry every day. Very few brands got famous all over the world and are still amongst the global best sellers.
Time to invest in some of these 12 clothing items that last forever.
Ralph Lauren: Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise. A combination of rich American heritage, exquisite craftsmanship and eye for detail across all touch points have provided Ralph Lauren with a unique identity in the very competitive and ever-changing world of fashion and lifestyle. The brand’s signature spirit and range of versatile apparel items will take you from country club to nightclub and everywhere in between, so you won’t have to worry about compromising style for quality. And, if the Ralph Lauren Collection designer prices are a bit too high for your comfort level, the brand’s diffusion Polo Ralph Lauren and Polo Sport lines offer less sticker shock with much of the same timeless appeal.
House of Versace: This is an Italian company. Versace was established in 1978. Gianni Versace established this company. House of Versace is one of the most profitable lifestyle brands in the world. Versace is known for their intrigued embellishments, vivid print, cocktail, and iconic gowns. Versace introduced many types of clothing.
Prada: Prada was established by an Italian leather manufacturer names Mario Prada in 1913. The Prada brand is one of the most expensive brands, and every girl would love to have this one. The brand offers clothes with amazing design, style, and color and makes every girl feel special.
L.L. Bean: L.L. Bean has a consistent track record among many circles for making items that last long. This brand has outlasted many hipper brands over the decades and continues to thrive today. It’s a philosophy that dates back to 1912 when Leon Leonwood Bean founded the family-owned company. To this day, they believe in making classic, long-lasting, and high-functioning pieces that outfit a lifetime of adventure from swimsuit, shoes, classic apparel to fitness wear, L.L. Bean delivers undoubtedly the 100% satisfaction.
Zara: With its dramatic introduction of the concept of “fast fashion” Zara is one of the world’s most successful fashion retail brands. It was founded in 1995 in Spain. Zara aspires to create a responsible passion for fashion amongst a broad spectrum of consumers, spread across different cultures and age groups. The secret to Zara’s success has largely been driven by its ability to keep up with rapidly changing fashion trends and showcase it in its collections with very little delay. The media often quotes that the brand produces “freshly baked clothes,” which survive fashion trends for less than a month or two. Zara only allows its designs to remain on the shop floor for three to four weeks.
Burberry: It’s been around for over a century and is probably the oldest fashion brands in the world. Thomas Burberry started this store in 1856 in Basingstoke, England, and slowly blurred boundaries. The latest additions to the brand are Burberry London and Burberry Prorsum. The signature checkered khaki and plaid jacket is the first thing we relate to when we say Burberry. It was designed for the military and then gained popularity amongst civilians too. The design went on to become such a hit, that it’s now part of every single piece of apparel and accessory in one way or another.
Chanel: The brand is very well known for women’s clothing. The company strives to make sure that women are comfortable in their clothes and they should feel proud. Do you remember the timeless little black dress? The Chanel brand introduced that. Chanel is one of the most expensive brands in the world.
Forever 21: Ultimately, the name “Forever 21” says it all. Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations, and rapid global logistics. Every day something new, that’s the motto of Forever 21. ‘Buy it now, or it’s gone’ is efficient and profit generating policy of Forever 21.
Diesel: Diesel is a very famous Italian denim brand, probably one of the most popular across Europe, being spotted on guys left right and center. Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand and pronounced the same way around the world. Renzo made a name for himself in the denim market, creating iconic jeans names and fits like Viker, Doozy, Liv, Matic, Lowky, Thanaz, Zathan and more. The jeans are most popular among men and the younger market. However, Diesel recently branched out into making their women’s line sleeker and more mature, while the men’s line remains the same and branded, which definitely works for them. Today, Diesel remains one of the biggest European manufacturers of clothing, including its famous jeans, but also sunglasses, shoes, luggage, fragrances, and cosmetics, etc.
American Apparel: American Apparel was not necessarily destined for greatness when its founder – then just a college student named Dov Charney – had a business idea: he would sell t-shirts. Within the past ten years, American Apparel has been in the news consistently for a variety of reasons. American Apparel’s 21st Century Manufacturing Miracle. Not many clothing companies can proudly state that their products are designed and manufactured entirely in Western counties, far from the sweatshops that are frequently associated with the textile industry. American Apparel, a modern fashion company, based in Los Angeles, California, is one of those few, proud companies.
Gap: Gap’s namesake retail store was founded in 1969. It is known for its assortment of simple clothes such as t-shirts and denim and has launched other stores for children and babies. Its target audience is young professionals. Since Gap has existed for a long time, it has developed useful brand equity to enable an above average price. To capture sales from bargain shoppers looking for similar clothes, Gap introduced an entirely different brand.
So, here ends our list of the forever clothing brands in the world. There is a lot of competition between brands to maintain their position and also pressure to follow the trend.
Which one is your favorite clothing brand from the list? Let us know in the comment box!