How fashion and beauty brands can stand out on social media?

Fashion has always been the industry that not only survives during the economic downturn but actually thrives during those times. We all run out to buy a red lipstick whether times are tough or not. A good lippy or nail polishes are staples that consumers just can’t do without.
You will have to agree if we say that social media campaigns are getting better and better at reaching out to millions of people across the globe. After all, a well organized social campaign can do wonders to clothes and beauty brand.

Now, it seems more consumers than ever before are buying what see on the social media channel, as 72% of survey respondents say they have made fashion, beauty, or style-related purchases directly after spotting something on social media. And when we say social media, Instagram is on the first spot.

Fashion brands and social media

Fashion consumers crave inspiration, innovation, style, uniqueness, and beauty, making the fashion industry one of the most challenging industries in the world. Using social media to market your fashion brand is no exception to this. It is very important to the success of any online marketing campaign to have a creative and unique style to help you stand out and differentiate you from competitors. New fashion brands have a lot of great opportunities with social media if they use it right and carefully. It can help to increase online sales, build credibility and engage with new and existing customers.

Best social media platforms to promote your fashion brand

Facebook & Instagram can offer a platform where small fashion brands can promote and showcase unique ideas, new styles, and designs. Twitter is a great conversion channel. It is not a channel to spam people with promos, sales, and discounts. Twitter is used mostly to create a community around your brand. Create some hashtags for your brand and promote those hashtags, or you can raid popular trending hashtags for your benefits.

How to stand out your fashion and beauty brand on social media?

What is the toughest part of running any sort of social media campaign? Well, that’s coming up with new ideas. Check out the following ideas to grow your fashion brand virtually.

Create a Daily, Weekly or Monthly series: Want to make your social feed feel more like an event versus a laundry list of random posts? Start a series where you have the opportunity to interact with your followers on a regular basis.

Use your brand voice: One of the quickest and easiest ways to help your business stand out on social media is to be yourself. Sounds simple, right? Although nailing your brand voice can be quite the process, it will help you stand out from the competition, and subsequently, attract the right followers to your social channels.

Theme your accounts: Theming your accounts is a great way to boost your presence especially on Instagram. Theming essentially means sticking to a distinct color palette or approach, using the same filters and the like to create a distinct look and feel. Themed accounts are visually pleasing.

Use catchy captions: Try to make your captions compelling, while adding value to your audience. Remember that the point is to connect with your audience so try to create conversations instead of just speaking at them.

Invest time and money to build the online brand: Your social media brand has to be appealing to the digital audience. This requires some investment, but the return on investment will be worth it because social media has been reported to increase eCommerce engagement for fashion brands by as much as 3 times than traditional methods.

Know your market and target audience: Any fashion designer or entrepreneur should have an idea of the type of people they are targeting. Knowing the interests of your customers will help develop your advertising strategy, build better engagement and ultimately help your brand grow.

Team up with another brand: Co-marketing is a win-win kind of situation. Two brands team up on a campaign or piece of content such as a webinar, ebook or even a special promotion. Each company gets exposure to the other’s audience. Social media is the ideal platform for co-marketing because it’s so easy to sync up your efforts.

Go live: Plain and simple, there’s something compelling about live Video. In fact, people spend three times longer watching Facebook Live Videos than pre-recorded ones. Many marketers use live streaming as an avenue to answer questions and educate their audience.

Make a Meme: Brands shouldn’t afraid to show off their sense of humor. While marketing with memes isn’t for everyone, social media itself is a breeding ground for humorous images and satire.

Take advantage of trending topics: Sometimes the best social media ideas come to you when you least expects them. Trending topics on Twitter and Facebook represents a way for bonds to capitalize on topical content.

Try it today!

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