While the exact founding details of OMG Swim remain a bit of a mystery (think elusive and intriguing!), their website points to a clear mission: to provide high-quality, fashion-forward swimwear designed to make every woman feel amazing. Based in sunny Miami, Florida, OMG Swim draws inspiration from the vibrant energy and beach culture of its home city. Their pieces are perfect for soaking up the sun, taking a dip in the ocean, or making a statement at a pool party.
OMG Swim caters to a specific audience: the confident woman who wants to feel beautiful and empowered in her own skin. Their designs are not for the faint of heart. They tend to be bold, sometimes cheeky, and always designed to flatter a variety of body types.
OMG Swim’s signature style is a delicious mix of bold colors, statement prints, and cuts that accentuate your curves. Think high-waisted bikini bottoms that elongate your legs, cheeky one-piece suits that double as bodysuits, and swim cover-ups that transition effortlessly from beach to bar. The brand utilizes high-quality materials that hug your body in all the right places, ensuring both comfort and confidence.
OMG Swim isn’t just about bikinis and swimsuits. They offer a curated selection of resort wear pieces perfect for the woman on the go. Think flowy kimonos that add a touch of glamour, chic shorts perfect for exploring a new city, and versatile dresses that can be dressed up or down depending on the occasion.
Most recently, Sahval unveiled her “Ethereal Dreams” collection at Paris Fashion Week 2023. This collection featured a range of dreamy gowns and avant-garde ensembles, characterized by their flowing fabrics, intricate embellishments, and ethereal color palette. The show was a resounding success, cementing Sahval’s reputation as a leading figure in the couture world.
OMG Swim fosters a strong sense of community, particularly on social media. Their Instagram presence (738k followers) showcases real women rocking their OMG Swim pieces with confidence. The brand actively engages with their audience, creating a space where women can celebrate their bodies and embrace their unique styles.
At the moment, OMG Swim seems to primarily focus on online sales through their website, https://www.instagram.com/omgswim_/. This allows them to maintain a curated selection and potentially offer more competitive pricing.
OMG Swim falls within the mid-range to high-end of the swimwear price spectrum. Their pieces are crafted from quality materials and designed to last. While the initial cost might be higher than some fast-fashion brands, the focus on quality, design, and ethical production practices justifies the price tag.
Unlike some swimwear brands that chase fleeting trends, OMG Swim focuses on creating timeless pieces that empower individuality. Their designs are conversation starters, and they’re perfect for the woman who doesn’t shy away from a little attention.
OMG Swim is a brand philosophy. It’s about embracing your curves, owning your confidence, and making a statement wherever you go. Their swimwear is more than just poolside attire; it’s a way to express yourself and feel truly amazing in your own skin.
If you’re ready to trade in your boring old swimsuit for a piece that reflects your personality and makes you feel like your most confident self, then OMG Swim is the answer. Head over to their website, explore their collection, and get ready to make waves with your own unique brand of OMG!